The development of our new e-catalogue started in June 2021, and it went live in mid-July 2021. Lukas Huber: The transition process from our old system to the TecDoc white-label solution went quite fast and with no disruptions. Were there any technical challenges? How did you experience the cooperation with TecAlliance during the course of the project? The switch to TecAlliance opens new possibilities to rely on an established market standard and concentrate more effectively on the products, the main core of activities, instead of the associated tool maintenance. As a result, the new MAHLE Aftermarket e-catalogue, built on a TecDoc white-label solution, went live after just six weeks! The combination of the web version and the mobile app for online parts search was a compelling offer that we embraced. Thanks to our successful, long-standing collaboration with TecAlliance we approached their TecDoc catalogue solution team to build a cutting-edge, fully individualised alternative to the legacy e-catalogue that we were using. Still, on the other hand, we recognised the need for a standardised high-performance solution with a great user experience. On the one hand, this allowed us a high degree of customisation. What is the advantage of using a TecDoc white-label solution compared to developing your own?Ĭhristian Schanz: In the past, we developed and maintained our own catalogue solution. The catalogue solution offers a great chance to establish a unified digital presence of the portfolio with a strong focus on high data quality and best-in-class customer experience. Only by aligning and optimising global product data across all our brands on a single platform, this can be fulfilled. The main goals are to provide consistent communication to our customers as well as improved cooperation between the MAHLE entities. Nevertheless, we aim to streamline the global product data across all our brands and consolidate it in a single platform.
Working with different regions (Europe, North & South America and Asia), languages, and different data standards is not easy. Are there any particular challenges? What are your goals?Ĭhristian Schanz: Of course, there are some challenges. You use the e-Catalogue in different regions and markets. Therefore, we strive to provide our customers with the same great, information-rich experience of our product range online that they receive in other distribution channels. We believe that a professionally prepared, user-friendly e-catalogue has the power to inspire loyalty and repeat business. The e-catalogue is now essential in building relationships with our customers and prospects. It enables them to identify the ideal MAHLE solution accurately and quickly. Our customers operate with the MAHLE Aftermarket e-catalogue worldwide 24/7, accessing the company’s global portfolio of parts. The industry is being transformed, and we see it every day. More and more customers are moving towards e-commerce for aftermarket auto parts. What is the importance of the new global e-Catalogue for Mahle Aftermarket? Is e-commerce the new wave for the industry?Ĭhristian Schanz: The rising shift of customers to online channels has opened up great opportunities. We speak with Christian Schanz (Head of Global Data Management and Category Management) and Lukas Huber (Specialist Data Management) about e-commerce and data management challenges, the newly launched e-catalogue, and future ambitions.Ĭhristian Schanz, Head of Global Data Management & Category Management Together with MAHLE Aftermarket, TecAlliance has designed and built the new global e-catalogue based on TecDoc as a uniform platform for all MAHLE brands and customers worldwide! Furthermore, MAHLE is continuously maintaining and expanding its portfolio based on new requirements and customer needs. The great variety of products offered by the MAHLE brands leads to a strong market coverage for MAHLE Aftermarket. The group’s product portfolio addresses all crucial issues relating to powertrain, filtration and thermal management - both for drives with combustion engines and for e-mobility. The seven brands MAHLE, BEHR, BRAIN BEE, CLEVITE, IZUMI, KNECHT FILTER and METAL LEVE stand for innovation and uncompromising quality. In 2020 the company achieved 898 million EUR in sales. MAHLE Aftermarket has 1,798 employees located at 30 facilities around the world with further sales offices.
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